Christmas Ad’s 2013 - No5 - The North shows us how to do a Christmas Ad
Tonights instalment of the Christmas Ad series focuses on yet another Supermarket that has decided the best Christmas Ad is 2 Geordies and a Disney Number
Yes folks this year Morrisons have a song and dance number for their Christmas ad and depending on your music take, the lack of PJ and Duncan might be a blessing or disappointment.
Yes folks the Supermarket from Yorkshire has got Ant and Dec to do their Christmas ad (which means it will be a bit weird when this airs during I’m A Celebrity… won’t it?). Anyway the duo’s vocal cords are not doing most of the heavy work here, which has been left to a Gingerbread Man (in a Morrisons Uniform) that I will name Lumière.
And why am I naming a Gingerbread man? Well Lumière is a secondary Character in Disney’s Beauty and the Beast where the song originated from, so it see’s quite fitting.
Lumière in this version has some changed lines (as you need to know that the Panettone that Dec is tucking in to was baked from scratch), but overall it’s still quite a Disney occasion with Lumière dancing between the food on the table.
Overall the mixture of the live camera shots coupled with the 3D animation of Lumière and the Chefs makes for a nice final product as we see what your own table could look like at home (subject to stock availability and serving suggestions).
Overall I think this is probably one of the more traditional Christmas Ad’s we will see this season. We are not being showered with offers and gift ideas, but atleast Morrisons are showing their core product throughout the ad. And they tick all the other boxes: celebrities, catchy tune, winter wonderland. Overall I like it.
And the best part is that I never wrote the word “Story once”.
Morrisons ad was first aired last Saturday during X Factor (together with John Lewis, Tesco, Boots, M&S and Coca-Coca). As usual, expect this to have nationwide exposure and see it right up until the day itself.